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Senior PR Executive, (Fashion, 26K)ConnectedGroup Ltd
  • Others
  • Salary negotiable
  • Posted on 13 Aug 2019
Senior PR Executive, (Fashion, 26K)ConnectedGroup Ltd

Job Highlights

  • assist PR Manager
  • handling celebrities dressing
  • press materials

Job Description

Media & Public Relations Management

· Assist on pitching press coverage and handling enquiries

· Assist on handling celebrities dressing, gifting arrangement

· Proactively contact press on daily basis to explore media & exspoures opportunities

· Assist on pitching retail marketing channels coverage

· Compile press materials including press release in both English & Chinese & manage images library

· Follow up pitcing

· Prepare various PR reports

· Assist on samples order and control logistic records

· Manage execution of media & celebrities gifting

· Coordinate with retail team and internal departments to ensure smooth execution of media loans and shootings

· Manager PR resources library

· Prepare press lists & invitations for seasonal fashion shows & events

· Prepare press kits

· Send out clippings highlights to retail team & internal departments


· Assist PR Manager on advertising execution including external vendors liaison

· Prepare Advertising reports on monthly basis

· Prepare Competitors reports on monthly basis

Event Management

· Support PR Manager in organizing & implementing for all aspects of PR activities such as press presentation, fashion shows and exhibitions for Hong Kong & Macau

· Monitor & work closely with the PR agency during an event from pre-event planning, event execution and post-event pitching

· Help prepare event evaluations reports for management & internal review


· Prepare PR expenses reports on monthly, quarterly & yearly basis

· Any other duties/matters assigned from time to time

· Update external parties contact list including press, vendors, celebrities etc.


  • Bachelor degree with at least 4 years of working experience in Retail / Fashion industry
  • Good coomunication skill
  • Willing to work over time

Additional Information

Years of Experience
4 years
Employment Type
Full Time, Permanent

Company Overview

ConnectedGroup is an executive search and recruitment firm with offices in Hong Kong and China. We work across a number of industry sectors providing cross-functional recruitment. Our specialisms are Financial Services, Legal, Manufacturing, Supply Chain/Sourcing, Industrial, Technology, Strategy & Transformation, Life Sciences, Consumer and Retail/Luxury Goods, Hospitality, Sales, Marketing & Communications, Corporate Functions/Administration (Human Resources & Talent Acquisition/Finance/Accounting/Professional Support), Property & Real Estate.

All information is used for recruitment purposes only. Although we endeavour to respond to every applicant this may not always be possible so if you receive no response within 60 days, please consider your application for this specific vacancy to be unsuccessful. We will contact you with the next vacancy that matches your profile.