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Senior Sales Manager - Premium Skincare BrandRobert Walters Hong Kong
Senior Sales Manager - Premium Skincare BrandRobert Walters Hong Kong
Job Description

Our client is one of the premium skincare/beauty brand, looking for the Sales Manager/Senior Sales Manager to lead the growing business in local market. To lead and develop the sales organisation including frontline staff to establish strong brand image / presence for HK at retail level and maximise the retail sales / share to achieve business objectives determined by brand.

Main Responsibilities

Sales Management

  • Develop sell in / sell thru targets and closely manage sales performance (by counter/ by product) to reach the national sales target and key performance indicators (e.g. share / ranking / inventory / DSO)
  • Close tracking of key product launches and promotion event results, together with update on competitor & market activities to management
  • Lead retail team to ensure efficient order taking and stock processing to safeguard optimum inventory at store level
  • Work closely with Marketing to review on new product forecast, develop and execute promotional activities to maximise the sales and exposure of key product launches

Sales Force Management

  • Work closely with Training team to review the performance of frontline staff and derive development plan and essential training program led by Training division. Personally coach and develop retail team
  • Responsible for BC succession and recruitment planning to identify the best-qualified candidates who can represent the brand image and grow within the brand
  • Design and enhance local salary system and incentive programs to be goal-driven and motivating for frontline staff

Retail Excellence Management

  • Lead and develop retail team and frontline staff to improve retail excellence. Cultivate organisation practice with regular counter visit report
  • Work closely with Training to ensure frontline staff following retail management fundamentals to fully express brand values through the service
  • Enforce regular control of POS merchandising, promotion events and operating conditions up to standard and in line with central guidelines

Trade Negotiation

  • Instore activity planning and execution (HPP / AP / beauty class)
  • Assist GM to explore opportunities for new door expansion and counter / lease renewal to deliver strong retail presence

Budget Management

  • Plan and control related cost centres by working closely with SSC and ensure expense spent within planned budget with continuous improvement in cost efficiency

Person Specification

  • Degree holder with at least 8 years of retail management experience in sales & operations
  • Preferably in cosmetics or luxury products or higher segment consumer goods
  • Strong interest, passion and knowledge in beauty retail business
  • Experienced in successfully developing and motivating a high performance team with strong leadership and people management skills
  • Self-motivated and result-oriented individual with good interpersonal, communication & negotiation skills
  • A result-driven achiever with ambition, motivation and dynamism to steer the team towards the business end vision
  • Innovative and able to work in a highly competitive environment and under pressure
  • Business analytical and strategic mindset with a can-do attitude
  • Keep update with latest market and business trends
  • Excellent command of written and spoken Chinese and English

If you would like to apply for this role or find out more, please apply online or contact Cindy Zhang at Robert Walters on (852) 2161 9451 or [email protected] quoting the Job Reference: 797880.

Additional Information
Years of Experience
8 years
Employment Type
Full Time, Permanent
Company details
Robert Walters is one of the world's leading global specialist recruitment consultancies. The Robert Walters brand stands for innovation, vision and leadership in the global recruitment market.

Robert Walters specialises in permanent and contract recruitment across all industry sectors and all levels of seniority, and count the world's leading investment banks, multinational blue-chip commercial organisations and innovative SMEs as clients. Our international network and global brand presence, along with our unrivalled professionalism and specialist knowledge, ensure that we offer only the highest quality of service to both our clients and candidates.

Established in London in 1985, the Group now operates across 28 countries. Robert Walters' Hong Kong office specialises in accounting & finance, banking & financial services, human resources & business support, information technology, legal & compliance, sales & marketing, as well as supply chain, logistics & procurement.

An award-winning business, Robert Walters has a proven track record of providing high quality recruitment services, and our success is further endorsed by the many awards we have won over the years.

For more information about Robert Walters Hong Kong, please visit