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Senior Specialist, Brand/ Product ManagementLinks International
  • Not Specified
  • Salary negotiable
  • Posted on 15 Nov 2019
Senior Specialist, Brand/ Product ManagementLinks International

Job Highlights

  • International coffeehouse chain
  • Sales and marketing, product and brand management
  • Consumer research, business analysis

Job Description


Develop beverage innovations and assortments

  • Build a holistic understanding of consumers. Discovers insights and turn them into growth opportunities
  • Assist in developing relevant beverage concepts based on consumer insights, flavour trends and evaluates the ideas with stakeholders
  • Work closely with cross functional teams to convert innovative ideas into a scalable launch
  • Maintain up-to-date operational knowledge of in-store beverage preparations and operations standards
  • Assist with business unit programs or products as appropriate

Business analysis and development

  • Develop an understanding on overall category performance and the environment in which the Company operate in
  • Assist with the development of beverage business plans, promotional recaps, creative briefs and presentation to senior leadership
  • Participate in the ongoing generation of new category and business development programs
  • Assist in analyzing consumer and market tracking data and report findings to support category strategy development
  • Manage best practice sharing, competitive movements, post-promo evaluations and coordinates distribution to the field and relevant departments

Project Management and Market Facing

  • Independently leads gatekeeping process for innovations/renovations and follow up actions
  • Lead and drive beverage conversations and alignment with responsible markets. Works closely with retail, field partners and business units to facilitate communication and ensure project integration
  • Prepare written communications such as meeting recaps, follow up actions and recommendations
  • Respond to a variety of requests from field marketing and category partners
  • Foster cross-functional relationships with multiple business units, partners and customers. Provide Category expertise to cross-functional teams


  • Lead activities for a specific business area and ensure effective communication of its products and programs
  • Develop, manage and recap giving programs in conjunction with team members from other business units
  • Proactively synthesizes business updates and key issues with recommendation on follow up discussion with managers
  • Coordinate annual marketing & category conference, events and researches


  • At least 3 years' experience of sales and marketing, product and brand management
  • Solid working knowledge of marketing and communications fundamentals with business acumen
  • Experience in consumer research a plus
  • Ability to manage and organize data with analysis to provide meaningful insights and business projections
  • Ability to lead or assist leadership on cross-functional projects and teams
  • Ability to balance multiple priorities and meet deadlines
  • Self-motivated, well-organized, strong sense of responsibility
  • Excellent communication skills and proficient in English and Chinese, both orally and in writing

Additional Information

Career Level
Years of Experience
3 years
Employment Type
Contract, Full Time

Company Overview

Links International is an award-winning industry leader in innovative human resources outsourcing in Asia. Links was established in 1999 and has offices in Hong Kong, Singapore, Shanghai, Macau and Zhuhai, Vietnam, Malaysia, Thailand and Australia.

We offer a broad range of services, ranging from both retained and contingent recruitment, to payroll and visa processing, designed to cover all aspects of your human resources processes, enabling your team to focus on higher value, strategic activities.

Additional Company Information