SEEK Asia Style Guide

Store ManagerShilla Travel Retail Hong Kong Limited
Store ManagerShilla Travel Retail Hong Kong Limited
Job Highlights
  • Lead Supervisors to drive retail sales performance
  • Oversee all shop operations (opening, closing ...)
  • Lead by example, coach & motivate staff teams
Job Description


Reporting to the Retail Sales Manager, the Store Manager will maximize sales, optimize operations and coach/lead the retail team (100-140 retail staff) in the designated stores under their responsibility.

You will work with both mid-term goals (monthly sales, productivity, campaigns, seasonal calendar, promotions) and short term goals (daily sales target, operations, customer service follow up, VM displays, replenishment).

You will work with Marketing, Merchandising, Human Resources and Supply & Demand Chain to organize the daily implementation of all the decisions, and provide qualitative feedback, information and data to improve.

You will be required to work on shift schedules.



  • Lead Supervisors to drive retail sales performance
  • Oversee all operations in responsible shops including opening, closing, cash movement, stocks, service level, etc.
  • Create daily action plans to animate the store, motivate the team and incentivize customers to visit the store
  • Lead by example, coach and motivate staff team to fulfill the company’s selling and service standards and maximize the customer’s experience at HKIA.
  • Assess team member performance on a timely basis and support their career plans
  • Responsible of Beauty Advisor (BA)/Cashier selection, conduct interviews and recruit the correct talents for the responsible shop
  • Feedback to Brand partner on BA performance and create active plan to address problem staff
  • Ensure smooth execution of online sales
  • Review Roster for responsible store to ensure correct coverage
  • Coordinate with Marketing Department on Visual Merchandising, promotions, special events etc.
  • Coordinate with Merchandising Department on HPP, SPP, events, Brand’s visits etc.



  • 4 years of related work experience in retail operations, preferably in a FMCG or retail environment (experience in Travel Retail and/or beauty-fashion is a plus)
  • Degree in Business or Management
  • Excellent customer service focus
  • Self-starter with strong business acumen and result-oriented
  • Strong leadership skills
  • Demonstrated ability to build effective teams and motivate employees
  • Outgoing, dependable and proactive
  • Good organizational and analytical skills
  • Able to lead and coach large numbers of sales staff team
  • Good interpersonal, able to interact with different levels
  • Good project and time management skills
  • Good communication and interpersonal skills




  • Commission
  • Bonus
  • 5-day work per week, 9 hours per shift
  • 17 Days Public Holidays
  • 15 - 20 Days Annual Leaves
  • Marriage Leave
  • Compassion Leave
  • Transportation Allowance
  • Shift Allowance
  • Attendance Allowance
  • Medical & Dental Scheme (including spouse and child)
  • Staff Purchase Discounts



*Candidates with less experience will be considered for our Supervisor role. 
Interested parties please attach your full resume with current and expected salary, and your availability in the application.
Data collected will be treated with strict confidential and used for recruitment purpose only.


Additional Information
Career Level
Not Specified
Not Specified
Years of Experience
Not Specified
Employment Type
Full Time, Permanent
Dental insurance, Five-day work week, Medical insurance, Transportation allowance
Company details

The Shilla Duty Free operates 6 Cosmetics & Perfumes and Fashion Accessories stores at the Hong Kong International Airport starting from 12 December, 2017. The brand “Beauty & You” is a one-stop shopping destination offering a wide spectrum of beauty and fashion accessories brands. We engage customers at every stage of their airport shopping journey with exciting activities, refreshing concepts and excellent service, delighting them with unparalleled shopping experience and irresistible value that is Beauty & You.


To cope with our business expansion, we would like to invite a high calibre and passionate candidate to join us for the following position by sending email to [email protected]