Amorepacific Hong Kong Co Ltd

Team Manager - Consumer & Brand Marketing

Amorepacific Hong Kong Co Ltd
Posted on 12-Apr-21

Team Manager - Consumer & Brand Marketing

Amorepacific Hong Kong Co Ltd

Job Highlights

  • Brand Marketing
  • Solid Marketing Experience in Beauty Industry
  • Support Sulwhasoo Brand

Job Description

Responsibilities:

  • Understand consumers need and behavior from both online and offline data continuously; recruit, retain and loyalize consumers with relevant communication content and experience
  • Lead brand communications by building strong and consistent brand equity and brand awareness with effective media strategy
  • Enhancing brand consideration by generating social buzz and cultivate WOM thru CSR, PR, event and KOC efforts
  • Enhance functional and emotional brand identity, brand awareness, purchase consideration, recommendation and new target customer recruitment via digital and traditional media activation, consumer communication, CRM journey and brand event. Ensure our brand equity is communicated in a consistent and high-quality manner across different channels
  • Develop digital social strategy to accelerate overall brand growth by creating relevant and resonating brand experience at every customer touchpoint
  • Collaborate with internal and external parties (i.e. media and creative agencies) to work out the most effective and on target media plan including utilizing Paid, Owned and Earned social platform
  • Closely work with Product & Retail Marketing team to support on new product launch, planning and executing digital communication
  • Cultivate KOL and KOC via product seeding, media event/gatherings to generate more WOM and work with team on influencers engagement and content partnership
  • Lead in all VIPs analytics, competitor consumer engagement activities tracking and social SOV tracking
  • Assist in the planning of corporate wide sales event and brand survey and tracking
  • Maintain brand and product messages are up-to-date and consistent across different platforms online and offline

Requirements:

  • Degree holder in Business, Marketing or related disciplines
  • At least 5 years of marketing / brand development experience in Retail
  • Strong presentation and communication skills
  • Proven analytical and influencing skills, with ability to articulate objectives, strategies and tactics to achieve result
  • Demonstrate ability to integrate market intelligence and trends to drive business plans & decisions
  • Consumer-centric mindset, ability to turn data into actionable insights
  • Fluent in both spoken and written English and Chinese is required
  • Proactive, Well organized, positive, energetic and team-oriented

We offer opportunities for development in addition to a competitive remuneration and benefit package to the right candidate. Interested parties please click "Apply Now" for application.

Personal data provided by job applicants will be used strictly for recruitment purpose only.

Additional Information

Career Level
Entry Level
Qualification
Degree
Years of Experience
5 years
Job Type
Full Time, Permanent

Company Overview

Established in 1945, AMOREPACIFIC Group is Korea’s No.1 skincare and cosmetics corporation and a blue chip stock. AMOREPACIFIC Hong Kong distributes the flagship brands under the Group, including AMOREPACIFIC, ETUDE HOUSE, Fresh POP, GOUTAL PARIS,  LANEIGE, Mise-en-scène, Ryo and Sulwhasoo.

In 2015, we are honored to be the first multi-national beauty company receiving the world class Quality Gold Award from Hong Kong Management Association. As the Asian Beauty Creator, we continuously introduce innovative and high quality products to meet the ever-changing needs of customers to achieve sustainable business growth.  Guided by our people-oriented culture, we strive to deliver positive and memorable customer experiences. For more information, please visit our company website.

Additional Company Information

Industry
Health & Beauty Care
Benefits & Others
Life insurance, Medical insurance, Performance bonus, Five-day work week