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Trade Marketing Manager (Ref.: TMM)Swire Coca-Cola HK Ltd
Trade Marketing Manager (Ref.: TMM)Swire Coca-Cola HK Ltd

Job Highlights

  • Solid Trade Marketing related experience
  • Previous role in dealing with suppliers / agencies
  • Understand FMCG key account operation

Job Description


  • Lead a team to work closely with various Principles and build strong relationship with them
  • Develop shopper marketing strategies for the assigned brands & categories to enhance shopper engagement
  • Lead the team to develop the go-to-market (GTM) plans for all channels for different projects
  • Develop robust trade marketing strategies and channel activations for different sales teams, e.g. Modern Trade, General Trade and Full Service Vending, in line with the ATL programs for achieving company targets
  • Work closely with cross functional teams (e.g. Commercial, Sales, Supply Chain, Brand) to drive successful new product launch
  • Ensure and drive for enhancement on the POSM communication quality on an ongoing basis
  • Ensure trade execution excellence
  • Manage the trade marketing spending within targets
  • Lead meetings and assigned projects whenever necessary



  • Degree or above in Business / Marketing discipline or equivalent
  • Over 8 years relevant working experience, preferably in sizable MNC or FMCG field with minimum 3 years in managerial position
  • Previous roles in dealing with suppliers / advertising agencies is a must
  • Experience in FMCG key account management is an advantage
  • Experience in managing new product development and launch is an advantage
  • Project management experience is preferable
  • Strategic leader with strong leadership, communication and presentation skills
  • Creative and self-motivated teammate
  • Proficiency in English, Chinese and Mandarin


Please apply with full resume, current and expected salary and availability to: The Human Resources Manager, Swire Coca-Cola HK, 17-19 Yuen Shun Circuit, Siu Lek Yuen, Shatin, or by clicking 'Apply Now'. 

*Personal data provided are treated in strictest confidence and for recruitment purposes only. All information will be destroyed after the process completed.*

Additional Information

Career Level
Years of Experience
8 years
Employment Type
Full Time, Permanent

Company Overview

Swire Coca-Cola HK, the authorized bottler and distributor of The Coca-Cola Company in Hong Kong since 1965, is the leading non-alcoholic beverage manufacturer in the region. We refresh the people in Hong Kong with endless beverage choices. With more than 20 beverage brands and over 80 products, the company produces and distributes more than 64 million unit cases annually. In 1991, the company built the world’s tallest bottling plant in Shatin-147 metres tall with 18 floors and over 70,000 square metres of floor space.

Our people are our best asset and teamwork is the key to our success. We believe it takes passion, integrity and high standards to be the best and well-respected company. A career with Swire Coca-Cola HK means joining the leading beverage company with a global vision and being part of a working culture that is open and promotes long-term people growth.

Additional Company Information

Benefits & Others
Five-day work week, Free shuttle bus, Medical insurance, Performance bonus

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