The DB Career Network-chillandlearn Kiehls

Consumers nowadays are more concerned about the brand’s value to make the purchase decision, and therefore, many retail brands carry out CSR campaigns to build a stronger brand proposition to gain market share. An effective brand communication strategy can be very crucial to driving business results, do you want to learn more about how can a retail brand run successful CSR campaigns and impact society positively?

In this session, Maggie Cheung, Kiehl’s & Atelier Cologne Senior Brand Communication Manager will share best practices on formulating brand communication strategies for running a CSR-related brand campaign for beauty and personal care brand – Kiehl’s!