Head of Marketing
Lead marketing strategies to promote a company's brand, products or services.
Job opportunities
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Jobs in Jobsdb right now
Salary
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Typical monthly salary
Job opportunities
-
Jobs in Jobsdb right now
Salary
-
Typical monthly salary
What's it like to be a Head of Marketing?
A Head of Marketing oversees and coordinates an organisation's marketing strategies. Their key responsibilities involve management of all marketing initiatives, achieving marketing objectives, developing comprehensive marketing plans and measuring the effectiveness of marketing and sales efforts. A career as a Head of Marketing typically involves working within various sectors such as retail firms, large corporations or marketing agencies. This role demands an understanding of multiple marketing channels and platforms. It's a position which requires leadership, strategic thinking and strong communication skills.
Tasks and duties
- Developing and implementing the overall marketing strategy for a company.
- Coordinating and leading marketing teams to execute campaigns and initiatives.
- Analysing market trends, demographics, pricing strategies and other factors.
- Working closely with other department heads, such as sales, production and finance, to align strategies and goals.
- Supervising, guiding and evaluating the performance of the marketing department and its staff.
- Ensuring marketing strategies and activities are in compliance with the company's brand identity and message.
- Setting targets and interpreting performance metrics to identify opportunities for improvement.
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Skills and experience employers are looking for
Having the right skills and experience can make you an in-demand applicant. Head of Marketing employers on Jobsdb are looking for job seekers with expertise in the following areas.
Source: Jobsdb job ads and Jobsdb Profile data
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