Life and Culture at

    Culture and values

    Company's culture and value information

    Life is for fun

    Miniso adheres to the mission of "Life is for fun", actively advocates the values of "Brand for Good", and provides employees with superior working environment, humanized welfare care, and perfect development plans.

    Simplicity

    Embrace simple management system, simple work flow, simple organizational structure, simple interpersonal relationship, implement open-door policy, and encourage free communication

    Positivity

    Cultivate a positive mindset, practice positive behaviors, establish a transparent mechanism, and foster a fair and open organizational atmosphere.

    Integrity

    Reflect problems honestly, express facts clearly, and treat others sincerely, and avoid dishonest statements.

    Devotion

    Deeply identify with the company culture, brand, and strategy, be passionate about our jobs, and stick to a firm commitment to consumers.

    Efficiency

    Focus on essentials, set clear goals, make decisive decisions, execute resolutely, and solve problems swiftly and precisely.

    Ownership

    Foster a sense of ownership, dare to take major tasks, and strive to achieve goals.

    Perks and benefits

    Diversified cultural environment

    作为高度全球化的中国品牌,名创优品倡导平等对待与尊重不同背景和经历的员工,持续营造一个具有包容性和活力的工作氛围。 名创优品非常注重海外本地化人才队伍的搭建与培养,通过提高员工的跨文化沟通能力和国际业务知识培养,进一步夯实具有国际竞争力的高素质人才队伍。

    Localized activities

    名创优品在全球112个国家/地区开展业务的同时,始终践行"全球本土化"人才战略。我们通过定制属地文化节庆活动、跨文化融合工作坊及本土人才发展计划,让每位员工在拥抱多元价值的环境中成长。

    Learing & Development

    名创优品聚焦关键岗位,规划了完整的人才培养体系,包括狮王计划、蛟龙出海、领鹰计划和闪豹计划等,旨在培养经营型、复合型商品人才,以及海外市场经营者和国内市场运营人才梯队,为全球化发展储备优秀人才。

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