"To be an indispensable business partner – the most valued bridge between our vendors and customers.Measurably contribute to the growth and profitability of our customers – both vendors and resellers – in a manner that is difficult to replicate or substitute.For vendors, create value through efficiency, demand generation, and access to markets and customers.For resellers, provide unique offerings that create sales and profit opportunities, including valuable vendor relationships, sales programs, access to credit, and training and development."